About UrbanNest LLC

Making T1 reach
reach players.

A founder-friendly publisher helping studios of every size take casual and hyper-casual titles to the US and Japan.

Our story

From a single TikTok title to a T1 publisher

UrbanNest LLC started with one question: why should great small games struggle to reach players? We built a lean publishing engine around TikTok mini-games and Google Play, handling the hard parts so studios can focus on fun.

Now we partner with studios worldwide, owning the unglamorous parts of publishing so creators keep making.

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Our mission

To put great casual games in front of the players who will love them — everywhere they are.

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What we stand for

Honest numbers, fair deals, and a refusal to hide behind jargon.

Why teams choose us

The UrbanNest LLC difference

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Build & QA pipeline

A repeatable release pipeline that keeps quality high across every update.

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Creative strategy

Hook-rate testing and short-form creative that earns TikTok’s organic push.

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Retention engineering

Live-ops cadence and events designed to keep players coming back.

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Trend spotting

We read the charts daily so your next title rides the right wave.

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Soft-launch testing

We validate markets with small spend before scaling a title globally.

Let's build the next hit together

Whether you have a prototype or a portfolio, we'll show you a clear path to T1 players.

Get in touch